You appear to be using an outdated browser. Please upgrade your browser for a better experience. X

Chain Reaction

Mercedes-Benz Australia has announced it will provide key logistical assistance to Chain Reaction by supplying a fleet of vehicles to support its multi-day bike rides, which are set to raise millions of dollars for a variety of charities assisting children with serious medical issues.

Mercedes-Benz joins fundraising cycle for children’s charities

It was after Berrick Wilson’s two-day-old daughter Milla was rushed to hospital with a brain haemorrhage in 2007 that the Melbourne man realised he needed to do something to help others in the same predicament.

While Milla made a full recovery, Wilson – who is now a partner with consultancy firm KordaMentha – set about creating a cycling-based charity called Chain Reaction, designed to allow people in a similar position to himself to assist.

“It was obvious that even in Australia’s major capital cities, more can be done to help sick children,” Wilson says.

With its key activities described as ‘the ultimate corporate bike challenge’, the Chain Reaction Challenge Foundation has raised $19.2 million since its first ride 2007. It continues to organise numerous long-distance cycling events each year aimed at corporate fitness enthusiasts keen to raise funds for children’s charities.

Mercedes-Benz Australia has announced it will provide key logistical assistance to Chain Reaction by supplying a fleet of vehicles to support its multi-day bike rides, which are set to raise millions of dollars for a variety of charities assisting children with serious medical issues.

Among the many previous beneficiaries of funds raised by Chain Reaction cycling events are children’s neurological disorder charity Brainwave, which is also supported directly by Mercedes-Benz Australia, as well as the Starlight Foundation and Very Special Kids. In 2016, Chain Reaction donated 75 per cent of every dollar raised to its children’s charity partners.

In return for the physical challenge of a fully-supported cycling event, participants commit to a fundraising goal to support their entry.

During cycling events in 2017 and 2018, Mercedes-Benz Australia will become the Official Vehicle of Chain Reaction, supplying a total of six cars and vans that will perform duties including leading the cycling peleton, providing medical support, and various logistical services.

Mercedes-Benz Australia CEO and Managing Director Horst von Sanden says Chain Reaction has a proven record of providing much-needed funding to help support children with serious medical issues.

“Working with Chain Reaction is an extension of the support for children that Mercedes-Benz already provides to Brainwave. We understand that Chain Reaction helped to pay for Brainwave’s recent Christmas party for its clients, which only proves their dedication to helping children facing serious medical issues and their families,” he said.

Chain Reaction will embark on four bike rides in 2017. The first, from March 11 to 17, covers 1025km on selected stages between Sydney and Brisbane. One week later, on March 25, a 957km, seven-day route begins in Auckland and tours New Zealand’s North Island.

Find out more at the Chain Reaction website.

The latest experiences from

Mercedes-Benz Australia

  • Design Awards

    The  Mercedes-Benz Design Award gives Australians the chance to produce a timeless piece of design. The Mercedes-Benz brand is synonymous with design and innovation and this year the Mercedes-Benz Deisgn Award will focus on finding an item to enhance the dining experience - indoor or outdoor.

    Read More
  • Motorclassica

    Mercedes-Benz is a proud partner of Australia’s premier event for exotic vehicles.

    Read More
  • Chain Reaction

    Mercedes-Benz Australia has announced it will provide key logistical assistance to Chain Reaction by supplying a fleet of vehicles to support its multi-day bike rides, which are set to raise millions of dollars for a variety of charities assisting children with serious medical issues.

    Read More
  • Mercedes-Benz Fashion Week Australia

    Mercedes-Benz supports fashion events globally, lending its name to over 50 events in more than 30 countries.

    Mercedes-Benz is delighted to support the 2017 Mercedes-Benz Fashion Week Australia in Sydney to be held from 14 to 18 May, followed by Mercedes-Benz Fashion Weekend Edition on 19 to 20 May.

    Read More
  • Mercedes-Benz Fashion Weekend Edition

    Mercedes-Benz Fashion Weekend Edition is held directly after Mercedes-Benz Fashion Week Australia, giving consumers the opportunity to see the latest runway collections straight after the industry have viewed it.

    Read More
  • Mercedes-Benz Fashion Festival Brisbane

    A major celebration of Queensland style is back for 2017, with the announcement of the return of the Mercedes-Benz Fashion Festival Brisbane, running from Sunday 27 - Thursday 31 August.

    Read More
  • AMG Spirit

    You know the name. You’ve heard the sound. You’ve watched them fly by. Now experience a taste of AMG driving performance for yourself.

    Invitation only with your customer number.  Please contact your Dealership to confirm your customer number.

    AMG Spirit offers you the opportunity to purchase an additional place for your friend.

    Read More
  • First Gear

    Developed specifically for young drivers, as we believe that the earlier you develop confidence and defined driving skills, the safer you’ll be on the road.

    Open to Mercedes-Benz and non Mercedes-Benz owners.

    Read More
  • AMG Evolution

    Your next step. This is your opportunity to hone your track skills with higher speeds, more laps and an unforgiving focus on technique. 

    AMG Performance, Level 1 must be completed prior to progressing to AMG Evolution, Level 2.

    By invitation only and enter your customer number.  Please contact your Dealership to confirm your customer number.

    Read More
  • Accelerate

    Practice and experience are the foundation of superior driving, especially in unexpected traffic situations. Understand the right way to master sudden manoeuvres or full braking in an emergency situation and to make the right decision in a split second.

    Open to Mercedes-Benz and non Mercedes-Benz owners.

    Read More