The perfect dress, like a great car, doesn’t just look good, it makes you feel good.
The creative forces that make fashion so immersive – design, innovation, technology – also drive Mercedes-Benz to be one of the world’s most desired automotive brands.
For decades, we have been a key supporter of fashion all over the world. That includes more than 60 events in 30 countries spanning several decades, an outstanding commitment to nurture and support the global fashion industry.
Yet, more than a sponsor, we are a partner to the fashion industry. In this way, the worlds of cars and fashion intertwine, each drawing inspiration and innovation from the other in a process that makes each even more beautiful and desirable.
The continuous support of Mercedes-Benz ensures tomorrow’s stars of fashion have a stage to be seen today. Locally, Mercedes-Benz is the proud Principal Partner of Mercedes-Benz Fashion Week Australia and Mercedes-Benz Fashion Festival Brisbane and official automotive partner at Virgin Fashion Festival Melbourne.