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Fashion

Mercedes-Benz has been committed to fashion for over two decades.

The perfect dress, like a great car, doesn’t just look good, it makes you feel good.

The creative forces that make fashion so immersive – design, innovation, technology – also drive Mercedes-Benz to be one of the world’s most desired automotive brands.

For decades, we have been a key supporter of fashion all over the world. That includes more than 60 events in 30 countries spanning several decades, an outstanding commitment to nurture and support the global fashion industry.

Yet, more than a sponsor, we are a partner to the fashion industry. In this way, the worlds of cars and fashion intertwine, each drawing inspiration and innovation from the other in a process that makes each even more beautiful and desirable.

The continuous support of Mercedes-Benz ensures tomorrow’s stars of fashion have a stage to be seen today. Locally, Mercedes-Benz is the proud Principal Partner of Mercedes-Benz Fashion Week Australia and Mercedes-Benz Fashion Festival Brisbane and official automotive partner at Virgin Fashion Festival Melbourne.

Fashion Events

Mercedes-Benz Fashion Week Australia

Mercedes-Benz Fashion Week Australia

Mercedes-Benz supports fashion events globally, lending its name to over 60 events in more than 30 countries.

Mercedes-Benz is proud principal partner of Mercedes-Benz Fashion Week Australia, which was held in Sydney from 13 to 17 May, followed by Mercedes-Benz Fashion Weekend Edition on 18 to 19 May. It was a hugely successful event.

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Mercedes-Benz Presents

Mercedes-Benz Presents

Each year at Mercedes-Benz Fashion Week Australia the Mercedes-Benz Presents program recognises an Australian designer who demonstrates dedication to the use of quality materials, unique style and innovative design.

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Mercedes-Benz Fashion Weekend Edition

Mercedes-Benz Fashion Weekend Edition

Mercedes-Benz Fashion Weekend Edition is held directly after Mercedes-Benz Fashion Week Australia, giving consumers the opportunity to see the latest runway collections straight after the industry have viewed it.

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Mercedes-Benz Fashion Festival Brisbane

Mercedes-Benz Fashion Festival Brisbane

The city is set to come alive again in 2018, for the Mercedes-Benz Fashion Festival. We are looking forward to seeing the new trends of 2019, with the festival running from Sunday 26th- Thursday 31st August, and will feature a number of designers includeing Camila and Marc, Scanlan Theodore, and Dion Lee.

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Virgin Australia Melbourne Fashion Festival

Virgin Australia Melbourne Fashion Festival

Mercedes-Benz was once again the official automotive partner for the Virgin Australia Melbourne Fashion Festival. This year saw the premiere of the beautiful Mercedes-Benz Star Lounge, plus the immersive Threads of Benz installtion.

 

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New Zealand Fashion Week

New Zealand Fashion Week

Mercedes-Benz is a proud partner of New Zealand Fashion Week, held in Auckland the New Zealand fashion event promotes creativity and innovation by providing a platform for local designers to showcase their latest range.

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