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Virgin Australia Melbourne Fashion Festival

Mercedes-Benz was once again the official automotive partner for the Virgin Australia Melbourne Fashion Festival. This year saw the premiere of the beautiful Mercedes-Benz Star Lounge, plus the immersive Threads of Benz installtion.

 

There was plenty of ‘star’ power at the Virgin Australia Melbourne Fashion Festival, and it wasn’t only on the catwalk.

In its second year at the festival’s official automotive partner, Mercedes-Benz and the famed star logo were hard to miss at Melbourne’s Royal Exhibition Building, as tantalising glimpses of the cutting-edge of fashion were displayed in a week-long program of catwalk shows and events.

For the first time, invited guests could relax between shows at The Star Lounge, an opulent purpose-built space that is already a feature each year of Mercedes-Benz Fashion Week Sydney. And all visitors to the Festival could spend time enjoying the ‘Threads of Benz’ installtion, an interactive display comparing and contrasting the origins – or ‘threads’ - of both fashion and automotive design and manufacture. One lucky guest who entered the competition will win a trip for two to Sydney to experience Mercedes-Benz Fashion Weekend Edition.

Mercedes-Benz are proud to be a partner of VAMFF. Aligning with the brand, VAMFF is  a celebration of fashion, arts, ideas and creative endeavours that everyone can be a part of. Mercedes-Benz is committed to supporting the evolution of the fashion industry whilst celebrating perfection, innovation and distinctive style.

For more information and further imagery from Virgin Australia Melbourne Fashion Festival visit https://vamff.com.au/

 

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